The Business Platform

  What does really work in today’s marketing world? This is the question I recently asked some of my marketing friends. Their answers were mind blowing and most importantly, practical! Enjoy! 1.  Tell authentic stories that play on people’s emotions The time has come to really get to know your customer. Forget– even if it is just for a minute – what your brand seeks to communicate to the rest of the world. Focus instead on what it is your customer needs or seeks to experience. How can your brand do something that is meaningful, authentic and leaves a lasting impact on the customer? This might mean that the story you should tell, is not directly related to your brand and the product it sells. And that is OK, as long as it remains relevant. 2.  Don’t choose two of these three anymore “Fast, Cheap or Good Research”, you should always ask for the three.   3.  Think and act mobile -  Consumers are spending a significant amount of ...

Will 2018 be the year you finally create a profitable online business? You’ve thought about it year after year. You’ve gone over countless strategies in your head, and imagined what life would be like if you could quit your job and generate money online. You could travel the world with ease, create a comfortable lifestyle for yourself and your family, and achieve financial freedom. You could finally escape the constraints of the 9-5 lifestyle, and own your time completely. But then, what happens? Usually, you spend some time considering ideas, but ultimately resort back to your comfort zone… The steady income of your secure job, the ease of having somebody else tell you what to do everyday (instead of trying to figure it out from scratch), and the consistent schedule. You tell yourself, “You know what? This year is a little too crazy. I’ll start that online business next year!” But “next year” never comes. Well, I’m here to tell you that 2018 is the year you should s...

  Quotes keep us all going. I’ve printed many of these quotes to hang on my walls around the house. They keep us all inspired and thinking positively. There are millions of great quotes, so I narrowed this list down to 21 of my favorite quotes that relate to Entrepreneurs. 1. “ Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” –  Mark Twain, author 2. “Whether you think you can, or you think you can’t, you’re right.” – Henry Ford 3. “Don’t be afraid to go out on a limb. That’s where the fruit is.” – H. Jackson Browne 4. “Whether I retire to bed early or late, I rise with the sun.” – Thomas Jefferson 5. “The most valuable thing you can make is a mistake – you can’t learn anything from being perfect.” – Adam Osborne 6. “Learn ...

College/university is an amazing time in our lives when we are able to live on our own, make new friends, and try out new things. It is a time when all of the money we do have goes towards books, beer, tuition, and living expenses. It’s often hard to find a descent paying job as you can’t get a fulltime gig because you don’t have the time for it. But what if you could make good extra income on your own schedule? Would you give it a shot? Looking back on my years in the University, I had various businesses that kept me afloat. They were full time in the summer, and I was able to work them around classes during the school year. In this article I will tell you about some of my favorite entrepreneur ideas for college students and what worked for me. Feel free to check out my resources page as well if you need some recommendations on helpful tools for businesses. Like tools for doing the books, making websites, selling stuff online, and so on. 1. Start a Blog Starting a ...

The thought of starting your dream business can be truly exciting and inspiring. However, the whole business planning process can also be nerve-wracking and terrifying at the same time. Unfortunately, your fears aren’t exactly unfounded since according to a published research, only 20% of new businesses survive past their first year of operation. Finding Success in the Business World Sustaining your momentum and achieving success in the first year of your business should be your priority if you want your company to go beyond the 12-month mark. You can attain this goal by following some simple yet highly useful tips. Focus on your goals for your business To survive and thrive during your company’s first year, make sure you stick to your goals. Of course, this means setting your goals first and aligning all your efforts and strategies to achieve them.   The success of your business will depend greatly on you and your employees working hard to achieve the same goals....

  In this post, I will be sharing with you 20 service business ideas you should start as we approach 2018. These service business ideas will make you money and they don’t need excess capital to start. As our lives get busier and faster, a lot of people are having to outsource parts of their daily tasks so they can focus on matters that demand their immediate attention. Think about it, if I have to review my work notes or spend precious time with my family but my car also needs washing, it makes sense to let someone else wash my car while I focus on the other activities, right? That is how service business works. When you take minor chores off people’s hands, they will pay you for it. The more people you serve, the more money you make. So I’m going to suggest 20 service business ideas you can tap into to create a steady income stream for yourself. You need only start one of them to change the course of your financial life. You can start more than one, though, wh...

I am a wealth evangelist. I don’t know what the government should or should not do to get the country out of recession and frankly, I don’t think it’s my job. What I do know is: in the face of economic adversity, there are endless opportunities for the smart entrepreneur to make money. The purpose of this article is to bring those opportunities to your attention. They are recession proof business ideas you can make money from in the frustrating economic climate. But first… Should You Start a Business in a Recession? People ask, is this the best time to start a business? Certainly not, right? Or is it? We put the question to our Featured Entrepreneurs and this is what some of them had to say: “There is no better time to start a business in Nigeria than now. Nigeria will be better but everyone has to be at their best. Most countries doing well are based on skilled labor and SMEs.” Promise Oghor – CEO Boundless Pick Ltd “I do not agree this is the worst time to s...